Stock generated market share services as offered by Frontline Market Research

Stock generated market share

Stock generated market share services as offered by Frontline Market Research

17 Nov 2020 15:27

If the traditional retail audit is no longer meeting your needs for gathering data about the trade and markets, try Frontline Market Research’s (FMR) Stock Generated Market Share (SGMS) services.

 It’s a unique market research product that the company developed in-house in order to assist its clients stay ahead of competitors in the traditional trade marketplace.

 And Frontline is best-positioned to offer this service. The company has more than 20 years of market research experience and specialist research and Geographic Information Systems (GIS) staff with access to a broad range of research and GIS databases as well as specialist, purpose built technology.

 What is stock generated market share as a service offered by Frontline Market Research?

 “Stock Generated Market Share (SGMS), or Share Evolution, is a product that was developed by Frontline, with its key focus being on reading the traditional trade market,” explains Elmari Campher, Director of Retail Tracking Services at Frontline Market Research.

 “Although it does not offer all the features of the traditional retail audit, it is more cost efficient, and flexible, providing key, trendable insight into what is happening in the trade.”

 Campher adds that Stock Generated Market Share is vital for venturing into the African market.

 “Due to the nature of the African market place, there are certain environments that the SGMS methodology is well suited for.”

 She said that these include trading environments where:

 Traders cannot or will not offer sales data on a regular basis,

  • Where trader relationships have yet to be developed,
  • Where countries are in socio political flux,
  • The trader does not have to keep any kind of diary, or offer any information, and
  • Focus is on market share, not volume, so extrapolation is easy, even if the universe is uncertain.

 Why should a company outsource this service to Frontline and not do it in-house?

 Campher said that due to the specific methodology used, and Frontline’s many years of experience in running these projects efficiently, across many territories, it would be best to let us manage the project on your behalf.

 “We will work closely with your insights teams in interpreting the data, and making sense of the trends being picked up in the field.”

 Campher adds that this methodology has specific applications, but also has many benefits.

 “This is especially true in the absence of an accurate universe, where there are budget constraints and where the focus is on the emerging or traditional trade,” she notes.

 If you need trade data, such as census / population / demographic data or market-related data, Frontline Market Research has a vast footprint in Africa.

 To find out more, call Elmari Campher, Director of Retail Tracking Services at Frontline Market Research, and discover how their Stock Generated Market Share services can boost your business. Call +27 86 999 0407 or email [email protected] today. Visit them online at

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