Many successful market research examples at Frontline Market Research

Many successful market research examples at Frontline Market Research

15 Dec 2020 09:42

There are many successful market research examples at Frontline Market Research. Certainly one of the top market research companies in South Africa and on the continent, FMR recently revealed that the cigarette ban during South Africa’s COVID-19 lockdown had little impact on cigarette consumption.

 In this market research example, Frontline Market Research interviewed over 6 500 people to uncover the overall sentiment of local smokers and collected data on the habits of these smokers.

 The market survey gathered information on the number of cigarettes consumed, the sourcing of cigarettes, brand choices, purchase pricing as well as the coping behaviour of ordinary smoking consumers. You can read the rest of the report this market research project HERE.

 Highlighted above is but only one of the many successful market research examples found at FMR.

 With almost 25 years of market research on the African continent, Frontline Market Research has been called on by many large multinationals, brands and start-ups as well as SMMEs to help them establish and grow their presence in various markets.

 Examples of these companies include ABInBev, Coca-Cola, Clover, Unilever, British American Tobacco, Distell, Heineken, GrowthPoint, Nestle, Media-24, and PPC Cement.

 “We have a long history of working with clients within the beverage industry – both alcoholic & non-alcoholic, as well as the tobacco industry, snacking, health & beauty and food manufacturers,” notes Vaughan Deacon, Client Relations Manager at Frontline.

 “We have also worked with global and local NGO’s such as the Bill & Melinda Gates Foundation, USAID, Village Reach and the African Resource Centre, in delivering solutions within the rural and marginalized communities in Africa.”

 Frontline Market Research is primarily a quantitative market research agency, with a key focus on the emerging / informal markets in sub-Saharan Africa.

 “This research ranges from long term tracking studies, to market entry solutions, bespoke strategic projects and geomarketing intelligence.”

 Market research examples at Frontline Market Research

 Deacon adds that examples of their market research projects include retail tracking studies that can be built around the clients specific needs, and usually revolve around reading a specific panel of outlets on a weekly, monthly, bi-monthly or quarterly basis.

 FMR’s market entry, or more accurately, their African market developer product, takes a modular approach to accessing, penetrating and growing within the various African markets.


“It is designed to provide the right level of, knowledge and insight, support for strategy formation, and advisory input to execution, to match the clients geographic expansion, and to suit the stage of their business development within each country. We provide deliverables when needed and the client never has to over-commit their budget.”

 The bespoke strategic projects are exactly that - customised, purpose-built market research projects, focussed on specific outcomes, or aiding strategic decision making.

 Meanwhile Geomapping intelligence allows for the visualization of data, via interactive maps, that allows for better planning, relating to logistics, or strategic decision making, focussing on competitor activity or defining sales territories.

 To find out how they can assist in growing your business,  call +27 (0) 86 999 0407; email [email protected] or visit them online at Alternatively, visit Clarendon Court, 9 Lutman Street, Richmond Hill, Port Elizabeth, 6001.



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