Home Food and Travel helps improve the SEO of its customers websites
13 Nov 2020 17:02
One of the most important was of improving the ranking of a websites location on a search engine result is through backlinks and digital citations.
Home Food and Travel has developed a very good formula for helping businesses in the accommodation, adventure, outdoor, travel, food and entertainment industries reach the first page of a Google (or any other search engine) search result.
They do this by writing an article that is packed with backlinks to the customers website and digital citations to the customers My Business listing.
These backlinks are of the high quality do-follow variety and are very important in ensuring that the customers website is indexed and catalogued correctly by search engines.
In addition these articles are excellent forms of content advertising. Not only are the articles published on the Home Food and Travel website but the article is also placed on the Home Food and Travel email newsletter sent to their 25 000 subscribers as well as on their Facebook page.
Because the article is written in a manner that conforms to the best practices for a digital article, the article is also likely to show up in a search result for the company name. This means that the article provides 3rd party endorsement too.
The articles also provide direct links to the customers social media and, most importantly, to any online booking platform that the customer uses.
The article remains on the Home Food and Travel website indefinitely and so provides on going advertising.
Best of all Home Food and Travel do not want to be paid for the article, they will trade the cost of writing and publishing the article for vouchers from the customer.
Thus, in the case of a restaurant, Home Food and Travel with ask for restaurant meal vouchers in exchange for the article. These vouchers will then be sold on Bargain Buys. Any revenue from the sale of these vouchers will go to Home Food and Travel as their compensation for the article.
The added benefit to the restaurant is that they receive a huge amount of additional exposure on bargain Buys as well as on the Bargain Buys daily email newsletter and social media.
All in all Home Food and Travel offer an excellent marketing and advertising tool at a very low cost.
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