Bargain Buys continues its national expansion
13 Nov 2020 16:53
Bargain Buys is fast becoming a household name in South Africa. Well known for its excellent discounts on accommodation, activities, spas, motoring and party planning, Bargain Buys is now also offering discounts on motoring and wedding related goods and services.
Having seen sales revenue decline during the level 5 lockdown, Bargain Buys has now recovered to levels similar to those just before lockdown.
Graeme Lund, the owner of Bargain Buys, says, “The coronavirus did affect our revenue but our biggest challenge was vouchers that were expiring during lockdown. We worked closely with our service providers and 99% of them agreed to extend the expiry date by the period of their closure.”
Graeme says that Bargain Buys used the lockdown as an opportunity to build trust with its customers and to also expand their national reach.
“We have worked very hard on our Search Engine Optimisation with the result that our customer, despite the lockdown, is growing 80% faster than it did one year ago,” adds Graeme.
Bargain Buys now provides discounts on goods and services country wide. Initially only Eastern Cape based, Bargain Buys is now a national brand.
“We are working on a number of new projects that will see us expand rapidly in the next few years. We are now collaborating with radio stations, independent publishers and freelance marketers too,” concludes Graeme.
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